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Business Plan for GoAshburn.com (we still own AshburnDirectory.com) a division of HomeTown On-Line, LLC (in process)
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Our Mission |
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Our Guiding Principles We celebrate in bringing people together, Ashburn Area residents, the Shopping Centers, the Retailers, Professional Services, and the GoAshburn.com team by adhering to the following Principles: Quality… in every decision regarding services, accuracy, and business transaction…every action, every day. Courtesy... by showing respect and providing caring service to Visitors and Businesses. Pride… in our work and in our relationships with businesses and visitors to contribute to the success of our Site. Teamwork... by supporting one another and valuing our individual contributions to meet every visitor’s needs. Innovation... with an empowered "can do" spirit to continuously improve the exemplary services and quality links on GoAshburn.com.
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Our Values Based on our experience in the marketing, sales, technical, business, and support arenas we understand the values that are needed to make a successful business. They are simple but they work and they are: Compliance with Technical Usability Standard Recommendations In every enhancement and every addition, every time, every day. Excellence and Continuous Learning We do it right, then, we improve to do it better. Honesty, Trust and Integrity In all actions with one another, our Visitors and our Centers and Businesses. Respectful Communication and Constructive Disagreement To get to the best results, we work together, We do not pass the buck, We strive to resolve.
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The Ashburn Area Ashburn Area Demographics
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Our Actions The GoAshburn.com Business Purpose Keep it Simple Completeness & Accuracy Planning and Under Construction Technology
Marketing to Ashburn Area Visitors Advertising Media promotion Sponsoring local events Using Loudoun County Economic Development office Sponsoring and participating in charitable events Web promotions Teaming with professional athletes headquartered in Ashburn Utilizing the Drawings, coupons, and other contests such as "The Menu Hunt" are promoted on GoAshburn.com as well. The Ashburn Area has very close and friendly neighborhoods which encourages "word-of-mouth" promotion. We are working with the Home Owners Associations. Much of the marketing concepts are based on experience (IBM sales experience) the books "the Tipping Point" and "The Millionaires Mind." (i.e. What triggers success and what is important to affluent families) Expansion Goals 1. That the area is not that large in miles but the congested roads are improving every year; 2. That there will be 1,000’s of businesses in the Loudoun County area and some are so unique they worth the drive. Hard Work Fun Integrity Profits We have two additional fee services for businesses. First, businesses with a physical location in the Ashburn Area may place "Help Wanted" ads on our site at a very reasonable fee (coming soon). Second, a fee to have a listed business logo or image rotate in the banner of the home page.
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GoAshburn's Stats... Check Out the Stats Page Get Listed... If you own a business in the Ashburn Area and would like to be listed on GoAshburn, email us at: GoAshburn@gmail.comBTW, We read this page every week...it helps to remind us to stay on tract, not be greedy and keep our focus on the Residents & Businesses!
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